1.      Marketing Development

Key Responsibilities:

1)Analyse new market trends, business opportunities and market segments in local landscape.

2)Define marketing performance measurements in alignment with marketing objectives and strategies.

3)Develop and manage market research plans.

4)Develop customer loyalty plans for target markets.

5)Develop strategies for domestic marketing campaigns, brand communication and communications materials.

6)Develop vertical business plans to grow current markets. 

7)Evaluate target markets’ and client organisations’ cultures, food regulations, traditions, and other situational factors that affect business dealings.

8)Implement customer attraction and retention strategies to improve customer loyalty.

9)Manage service agreements with business partners.

10)Review marketing measures to enhance programme strategies, product offerings and business competitiveness.

11)Other relevant ad-hoc tasks assigned by management.